This Yale Grad’s Emoji Service is the Definition of ?

By Ken Liebeskind

Emojis—those tiny pictograms on our smartphones that we all know and love—are still growing in popularity, and one Yale graduate has gotten in on the hype.

Last September, Dana Loberg launched MojiLaLa, a platform for companies to create and distribute emoji sticker packs. MojiLaLa also offers a subscription service for individuals to gain access to more than 25,000 emojis that Loberg says can be used “to freely express [themselves] through every kind of expression and emotion.”

Dana Loberg (courtesy photo)

Dana Loberg (courtesy photo)

A business-oriented site within MojiLaLa offers companies the opportunity to create their own sticker packs that can be used for branding and distributing across multiple platforms.

You may have seen emojis on Pepsi bottles or the 28 Starbucks emojis that coffee lovers can share with their friends. MojiLaLa, however, encourages smaller businesses to jump on the emoji bandwagon.

“Big brands and celebrities have sticker packs and other businesses are just waking up to the fact they can reach mobile users with stickers,” Loberg said. “We’ll help them create and distribute sticker packs to reach younger audiences [with] mobile, bringing greater brand awareness to this hard to reach demographic.”

Meanwhile, mobile users of any age who want access to a vast emoji library can use Moji Unlimited to access the company’s 25,000 emojis that have been created by artists who use MojiLaLa to distribute their stickers. Visitors pay $1.99 a month for access to the entire library, while other individual sticker packages can cost anywhere from $.99 to $4.99 on the platform’s iPhone network, Loberg said.

A collection of MojiLaLa offerings (courtesy photo)

A collection of MojiLaLa offerings (courtesy photo)

Visitors can also use the site to request new emojis, which will be created in-house.

MojiLaLa offers a wide range of contemporary and diverse emojis, incorporating minorities like gays, lesbians, Muslims and hyper-localized stickers for specific cities and countries. “We tell artists to do topics related to their country and culture,” Loberg said. “The more local and popular the topic, the better.”

The platform offers artists the opportunity to distribute their emojis without paying the $99 fee to open an Apple account and having to learn XCode to get their stickers in iMessage. “We’re the perfect platform for artists to post their stickers and keep the majority of the revenue they earn from the Apple sticker store,” Loberg said.

MojiLaLa's Yale University emoji (courtesy photo)

MojiLaLa’s Yale University emoji (courtesy photo)

Loberg graduated from Yale University and previously worked in New York City as an advertising copywriter. Why the switch?

“I was tired of the corporate advertising culture, so I left New York and […] worked for a startup PR and marketing firm that inspired me to start my own business,” she said. “I started MovieLaLa, a mobile distribution company for studios and sold part of it before starting MojiLaLa last September.”

MojiLaLa competes with Line, a Japanese chat app with a built in sticker marketplace, but according to Loberg, her platform is “the only one building a global marketplace for artists all over the world.”

After all, how many companies can call themselves “the Netflix for stickers,” anyway? ?

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